What is a Design Sprint?


A design sprint is a five-phase framework that helps answer critical business questions through rapid prototyping and user testing. Sprints let your team reach clearly defined goals and deliverables and gain key learnings, quickly. The process helps spark innovation, encourage user-centered thinking, align your team under a shared vision, and get you to product launch faster.


When to do a Sprint?

While a Design Sprint requires focus and commitment from a team, it can provide validated direction and reliable input from customers or users.  It should be considered as part of a Product Team’s journey towards accomplishing its objective rather than a “tax” on productivity.


Identify new opportunites.

When a Product Team achieves a previous objective or a new opportunity arises and can benefit from the focus a Design Sprint


Kick start a new team.

When a team is formed and needs to validated a goal and direction for future product development

Invigorate a gridlocked team

Sometimes a team can’t get past a currentroadblock and needs to chart a new course

What happens in a Design Sprint?

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